One Voice, One Experience.
Visual Identity, Rebranding
To reflect a strategic realignment and eliminate brand fragmentation, I led the development of a new corporate design and modular website for METZLER VATER – the experience group. The result: one cohesive presence, seamlessly spanning all business areas.
| Client | Inhouse |
| Agency | METZLER VATER |
| Role | Creative Director |
Challenge
Multiple websites for each GmbH created confusion and diluted the brand. Customers interacted with METZLER VATER as one partner, yet the digital presence told a fragmented story. In parallel, the group’s service offering underwent a major strategic overhaul requiring clear, unified communication.
Solution
We developed a consolidated brand presence under a single, compelling identity. From website architecture to PowerPoint templates, social media assets and corporate stationery – every touchpoint aligns. A modular HubSpot setup enables marketing automation, while the “blobs” visual concept subtly reinforces integration across our services.
Impact
The new experience unites all service areas under one clear narrative, enhancing brand clarity and customer trust. Internally, the system boosts operational efficiency and marketing agility –equipping METZLER VATER to scale with strategic precision.
