From Brightness to Brilliance.

Lights on, emotions up: For OSRAM’s premium XBO projector lamps, we created a campaign that didn’t just highlight product specs – it amplified what really matters: emotion. By tapping into the raw intensity of the cinema experience, we made sure OSRAM’s light stayed with the audience long after the credits rolled.

The result: a standout brand presence in a saturated market – and a renewed spotlight on OSRAM as the gold standard in cinematic projection.